Monday, November 06, 2006

 

Position Updates: SiRF

Apparently, I am not the only one who questions SiRF's long term outlook:

via Barrons:
Barron's reports SiRF Technology Holdings (SIRF) may have more competition for its GPS in handsets. Coming up fast is a privately held co called Global Locate, an outfit that packs its GPS circuitry onto a single chip -- compared to SiRF's two-chip solution. Global Locate is collaborating with Motorola's (MOT) wireless chip supplier FreeScale Semiconductor (FSL). In fact, SiRF customer Motorola went ahead and invested in Global Locate this year. "They didn't do that because they weren't interested in us," says Global Locate chief executive Scott Pomerantz. He says that Global Locate has also targeted the navigation-device market. "You're going to see some big announcements," says Pomerantz. "Keep watching that space." The GPS business may well prove large enough for all chipmakers to prosper. In the interim, SiRF investors should be aware of Global Locate.

NOTE: On Friday, I highlighted TRFC, because of its cool technology and nice looking chart. Too late, NVT bought them for a 32% premium. Damn- fuckers.

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