Wednesday, April 18, 2007

 

Homework for the Internets

Yesterday, while devouring a large sandwich at Panera Bread, I guzzled down a Jones Soda juice. It was some orange/lime concoction and it was fucking great. Then I became enraged for not knowing Jones made juice. Fuck. No wonder the stock is ripping.

When you go to Panera, they pretty much force you to buy a beverage from Jones-- placing the bottles right in front of the cash register.

Anyway, as you know, I like beverage stocks. One tiny company I am following is REED. As of late, the stock has been on a tear, but its market cap is still only 61 million. In other words, if REED continues to grab shelf space, like Jones did, the stock can go significantly higher.

Just to put things in perspective, if REED had the same market cap as JSDA, its stock would be at $104.

If you can, go buy a REED product, in order to taste test it-- and let me know what you think. They have a variety of different products, some better than others.

Here is the store locator. Go to work.

(leave taste test results here)

Comments:
Hey Fly,

I received my sample pack two weeks ago. It seems to me the majority of their drinks are to "gingery" for the mass public. Out of the six pack, my wife and I only enjoyed the rasberry flavored ginger brew. The sample package came along with two peices of candy,one of which almost burnt my mouth off. I have seen their new China Cola in the Ranch Market near my house but have not tried as of yet due to the fact I don't drink cola. I am health conscious fucker and stay away from the "Monster". There Juices may be better. All in all, the fact that we had an overall bad experience, I sold my two thousand shares for a point and half gain on your initial rec. I am a big LWAY holder from three years ago after finding it on one of my "proprietory" screens and I liked the story. Being the market cap is so small it may not matter that I had a bad experience. Best of luck to you.

Brentonio
 
Ok here goes. I bought REED a few weeks ago on Brokers heads up while looking for the next JSDA. JSDA has outperformed anyways I did make some coin so as a sign of appreciation I just ran out to "Back to the Land" (50yds away from my apt). First about the store its one of those places that organic, granola eating, tree hugging freaks love. Needless to say the store is a zoo.In a trendy area like Park Slope Brooklyn we have many freaks.

I purchased 3 out of 5 REED Ginger Brews they had. The display was only 5 wide and about 8 deep. Also in the cold section. I paid 1.39 each and on my way out the cashier said she loved this stuff and it sells well.

My opinion.
1. Spiced Apple Brew - very good if you like apple cider.
2. Raspberry Ginger Ale - not so good but not so bad
3. Jamaican Ginger Ale - tastes like shit.

Prognosis - Weird acquired taste potential..me thinks!
Well thats it. I'll be watching REED.
 
their apple cider ginger soda is decent is you like the ginger theme, its high calories... their ginger candy is ok... I've had better stuff, PUBLIX and Whole Foods carry their products
 
Sweet Sucess (SWTS)is a start up company that has potential. I've tried all their drinks and i spoke with Tom Shuman who is head of sales and marketing... in terms of valuation in SWTS the stock.... its actually worthless, but its a decent option if they can get some sales going forward.
 
Thanks for all the "hard work."

Cpt. Funny:

"The Fly" often ventures into Park Slope.
 
Don't waste your time on REED. My boy tells me they've been shatted on by potential distributors for lack of yummy taste appeal.
 
However, they have a new line of soad's. which are more traditional.

Such as Cherry China cola, Blckcherry, Rootbeer and Cream.
 
I've only had their ginger beer. I only drink it when making a "Dark and Stormy," which is one shot of Gosling's Dark Rum in 8oz of ginger beer.

I would not drink the stuff otherwise. Too much ginger for me.
 
I won't touch the shit because I can't stand ginger, leave that shit in the ground where it belongs. I would like to see reed.ob expand their offerings. Park the candy and modify their core product mix.
 
sorry, but the JSDA orgy is nearing completion. Sold short at $29.00.
 
The original tastes great. I'm not big on the cherry. Still kicking myself for failing to buy it up below 7.
 
I tried shorting JSDA on Monday. Couldn't borrow the stock, and no options trade in the name.
 
FLY
there is also a BWLD on Atlantic ave..Would love to see what all that hype is about too.
 
Fly, take a look at FCSX, a commodity dirivative trading company that provides risk management consulting, trade clearing etc. Even with the recent gains, it's still relatively under the radar now since it only IPOed last month. Given the success of similar IPOs such as CME, BOT, NMX, I think this is one to accumulate ahead of the crowd. I bought some this morning at 45 and think it could move into the low 60s mid-term.
 
why not buy brokers favorite, GROW. I just bought 1000 @ market, limits suck.

thanks for the shout-out fly. I actually tried these reed sodies many many years ago in LA with my grandma, because she is old enough to like the taste of ginger naturally, even before artifical sweetening. I think we got it at trader joes. Well, she didn't like it. While I can appreciate my g-ma's occasional dementia, I tink the thing that seperates this from even JSDA, is ginger. People who like ginger weren;t big fans. I would say wait until they have more flavors. Even JSDA, which I witnessed being sold by hand and stocked only monthly in my neighborhood skateshop in 1999 had a lot of flavors. They only blew up in the last year.
 
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